![]() In some cases, singers whose hits grace the Magic playlist also end up as presenters. Magic Radio fan Stormzy with his Global Award for best R&B, hip-hop or grime artist. The main station now broadcasts nationwide on digital radio (it is available on 105.4 FM in London), while five digital-only subsidiaries have appeared: Mellow Magic (lower tempo), Magic Soul (focused on soul and Motown), Magic Chilled (“fresh, laid-back hits,” aimed at a slightly younger audience), and the newest additions to the slate, Magic Workout (high-energy songs for the gym) and Magic at the Musicals (show tunes), both of which launched last year. Since 2016, the Magic empire has expanded. “Magic FM is my life,” said James Corden in 2018. In the popular imagination, particularly in London, where it began broadcasting under its current name in 1998, Magic Radio is still often referred to as Magic FM. In the week beginning 20 January, the station played the 1997 Natalie Imbruglia track Torn no less than 10 times. And you will hear them over and over again. You will hear Moving on Up by M People and Don’t You Want Me by the Human League and Hello by Adele. Tune into Magic Radio and you will hear Rio by Duran Duran and Don’t Stop Me Now by Queen and Careless Whisper by George Michael. If your song is just on the Magic playlist, and it sits there for the next 30 years, you have made something special.” ’Cos that’s when you know you have a legacy. “Before my career’s over, I need to have a song that Magic just play. “Magic Radio – are you mad?” responded a visibly amused Stormzy. A year earlier, at the Mercury prize, an interviewer had introduced themselves as a reporter from Magic. “Stormzy shouts out Magic FM … at a rival radio company’s awards night,” ran a headline in Metro.īut Stormzy’s love of Magic is sincere and profound – and sometimes it cannot be contained. In fact, it belongs to one of Global’s competitors, Bauer. The easy listening station Magic Radio is not a Global brand. Unfortunately for This Morning, it doesn’t have a choice about whether viewers allow it to move on.The statement was a faux pas. “I hope that, as we start this new chapter, and get back to a place of warmth and magic that this show holds for all of us, we can find strength in each other,” said Willoughby at the end of her statement. It has also reflected concerns about power dynamics and control in a post-#MeToo world. It has become a flashpoint for conversations about toxic working environments in an industry that relies on a mix of powerful broadcasters and production teams with freelance contractors. The story has also grown far beyond This Morning. You can be concerned about allegations of a toxic workplace culture and unequal power dynamics – allegations that ITV denies – and wonder how this story would have been reported differently if Schofield had had an affair with a female colleague. ![]() You can be upset about someone’s conduct and concerned about their mental health. This story has become so complex that you can believe multiple things at the same time. Many have wondered why this story dominated the papers for three weeks running and topped BBC News all day on Friday. But you could tell that, for parts of the show, Willoughby’s mind was elsewhere – just as viewers’ may have been. After thanking other members of the team, Holly’s new presenting partner, Josie Gibson, quickly threw to a doctor talking about how to protect yourself from a hay fever “pollen bomb”.īy the end of the programme, it was back to a typical This Morning feel, with the hosts trying not to laugh during a cooking segment. This Morning has always relied on a mixture of random features.
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